Pour'd CocktailsBranding & Packaging
Pour’d was created for the modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it. While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating, and the end result often falls short of what you’d get at a speakeasy. Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.
- Category
- Food & Beverage
- Market
- India
- Services
- Branding & Packaging
- Stage
- Launch
- Year
- [2024-2025]
- Website
- pourd.com
Expertly Crafted, Effortlessly Poured
The insight
While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating.
Strategic foundation
Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.
Audience
The modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it.
Packaging architecture
Flavour and experience cues
Engineered for quick and strong recall, supported by a clear brand anchor and preparation callouts.
Signature build · 01
Quick and strong recall
Design
The packaging system is engineered for quick and strong recall, leading with flavour and experience cues.
Brand Anchor
Supported by a clear brand anchor and preparation callouts.
Navigation
Using vibrant colour to effortlessly navigate the consumer through the range of classic cocktails.
DIGITAL & E-COMMERCE DESIGN
Packaging logic, carried through to the product page
The same information hierarchy from the pack was rebuilt for the product detail page, so the brand reads consistently whether it's held in hand or scrolled through on a phone. One voice and one visual system, carried across every surface a customer meets Pour'd on.
What we delivered
- Brand positioning
- Visual identity
- Packaging design
“The packaging system is engineered for quick and strong recall — leading with flavour and experience cues.”
Pour'd
Team
