Within BeautyBranding & Packaging
The design system was built keeping their large portfolio in mind as well the growing aspirational value of the indian consumer that was highly exposed to international brands. The clean and distinct identity created a base for a lifestyle that promoted the brand core values of simplicity, clarity and transparency.
- Category
- Beauty & Personal Care
- Market
- India
- Services
- Branding & Packaging
- Stage
- Launch
- Year
- [2023]
- Website
- withinbeauty.com
Simplicity, clarity and transparency
The insight
The Indian consumer is highly exposed to international brands, with a growing aspirational value.
Strategic foundation
The design system was built keeping their large portfolio in mind to create a clean and distinct identity.
Audience
Consumers looking for a lifestyle brand that promotes core values of simplicity.
Packaging architecture
Simplicity and Clarity
A clean and distinct identity that creates a base for a lifestyle.
Signature build · 01
A clean and distinct identity
Design System
Built to accommodate a large and growing portfolio of products.
Brand Values
Promoting simplicity, clarity, and transparency across all touchpoints.
Aspirational Appeal
Meeting the expectations of consumers exposed to global beauty standards.
DIGITAL & E-COMMERCE DESIGN
Packaging logic, carried through to the product page
The same information hierarchy from the pack was rebuilt for the product detail page, so the brand reads consistently whether it's held in hand or scrolled through on a phone. One voice and one visual system, carried across every surface a customer meets Within Beauty on.
What we delivered
- Brand strategy
- Visual identity
- Packaging design
“The clean and distinct identity created a base for a lifestyle that promoted the brand core values.”
Within
Team
